Storytelling is one of the best ways to communicate to your audience and connect with them on and emotional and deeper level.
We all love a good story, right? That’s why we get hooked and binge watch whole series on Netflix, Amazon prime and Apple TV. Everyone has a story to tell so why not tell yours through video? Here is an example of a great story that has connected with many people that we helped Tammy tell.
SO, WHY TELL YOUR STORY?
DOPAMINE IN THE BRAIN
When someone hears or watches a compelling story dopamine can be released into the brain to solidify the story and make it easier to remember. People’s brains become more alert, focused and excited. When you tell a compelling story you make an impact on your audience that allows them to remember who you are and your story in greater detail. This can be a huge catalyst for people to think about you more, share your story with others or even make decisions about your organization or brand.
CONNECTION WITH THE STORY
Storytelling, also creates and interactive and emotional experience. Stories help people use their imagination and find themselves in the story. When we hear a story that is compelling innately we try to find ourselves in that story. Our imaginations run wild and our past experiences and stories begin to connect with the story we are being told. This creates a connection with the storyteller and the audience that just data or pictures may not be able to achieve.
DIFFERENT AND UNFORGETTABLE
Storytelling helps set your organization and brand apart from others. Companies spend millions of dollars to fight for peoples attention so how do you compete? You have to set yourself apart. A quality product or service isn’t enough to help you extend your reach. How do you make yourself unforgettable and how do you stand out among others? Well we have to communicate to our audience in a way that is memorable. Testimonies and statistics are great but they can’t compete with a compelling story of your organization or brand that connects with your audience in a deep emotional way.
NOW WHAT?
Start by asking yourself a few questions:
- “What do I want to be remembered by?”
- “What are your core values?”
- “What do you offer that others do not?”
- “Who is my audience?”
- “What do I want people to feel when they think of my organization or brand?”
- “How does my organization help others?”
- “What story do I have to tell?”
These are great starter questions to begin discovering your story. Here at Sojourn Media we would love to help you discover, clarify and tell that story through compelling video production. We will craft your story then capture awesome shots that connect with your audience, sprinkle in stellar sound design and share your story with the world.
You have a story to tell and we can help you tell it in a compelling and emotional way. Let’s start the conversation and help you extend your reach.
Contact us at ericstelzer@sojourn.media today.
