As 2024 comes to a close, it’s the perfect time to reflect on how video marketing helped Central PA businesses thrive. From Hershey to Harrisburg, local companies embraced video to tell their stories and connect with customers.
This year, short-form video dominated platforms like Instagram and Facebook, while local storytelling strengthened community ties. Businesses that invested in authentic, relatable content saw incredible results.
One success story is High Point Baptist Academy, which invested in multiple video campaigns. From a Pre-K program video to targeted Facebook and Instagram ads, these campaigns increased enrollment inquiries and attracted new families to their open house event.
How to Use Video to Grow in 2025
- Tell Your Story: Authentic, local content builds trust.
- Focus on Social Media: Platforms prioritize video—capitalize on this trend.
- Invest in Quality: Professional production ensures your brand stands out.
At Sojourn Media, we’re excited to help your business succeed with video marketing. Let’s make 2025 your best year yet!
Contact us at ericstelzer@sojourn.media today.
