Every year, the Super Bowl isn’t just about football—it’s about the commercials. And let’s be real, the funniest ones are the ones we remember. Why? Because humor connects. It makes brands feel more relatable, gives us something to talk about, and most importantly, makes us actually like the product.
This year, a few ads really nailed it:
Bud Light’s “Big Men on the Cul-de-Sac”
Post Malone and Shane Gillis turned a regular neighborhood block party into an over-the-top beer-fueled celebration. The whole “dad vibes meet frat party” energy made it hilarious, and let’s face it—Bud Light just wants to remind us they’re the go-to beer for a good time. WATCH THE AD HERE!
Doritos’ “Abduction”
In this fan-made commercial, a man dozing off at his desk with a bag of Doritos is jolted awake when his computer detects a UFO. The lights flicker as a bright light shines through the window, and an alien attempts to abduct the Doritos bag, leading to a humorous turn of events. WATCH THE AD HERE!
Little Caesars’ “Eugene Levy’s Flying Eyebrows”
Eugene Levy takes a bite of pizza, and suddenly, his eyebrows take off like they’ve got somewhere to be. Totally absurd? Yes. But that’s exactly why it worked. We laughed, and now we’re all craving pizza.
At the end of the day, funny ads make brands stick with us. If you’re still thinking about a commercial the next day (or sending it to your buddies), that means the company did its job. Super Bowl ads aren’t cheap, so if a brand can make you laugh, they’ve already won. WATCH THE AD HERE!
Ready to Make Your Brand Stand Out?
At Sojourn Media, we specialize in crafting compelling videos that tell your unique story, setting you apart and helping you stand out. We love helping people create moving content and tell stories that deeply connect with their viewers. No project is too big or too small. No idea is too crazy to make a reality.
Let’s chat about how we can infuse humor into your marketing strategy to create memorable and effective content. Contact us today to get started!
